Joseph P. Lanham

The interview is the ultimate sales call, and buyers, regardless of the product or service for sale, are looking for a quick and easy reason to say no.  Hiring is an especially high risk purchase. The pressure is on because a misfire on the hire costs money, kills productivity, and reflects badly on the buyer’s judgment creating a serious pot hole in one’s career path. 

If they’ve screened properly, your interviewer already knows you have the skills and experience needed. Your prospective boss will ultimately make a decision based on their perception of you as someone reliable, responsible and sensible. Therefore, your first objective is: avoid common missteps the buyer can use to cross you off the list

First, you may think the world is more forgiving about punctuality than it used to be.  But the fastest way to a quick disqualification is showing up late, whether it’s for a phone meeting, conference call or face to face interview.  A late arrival says:  I don’t do deadlines very well and your time isn’t that important to me.  At that point you’re not very important to them, either.
If you have a truly legitimate reason for being tardy, call ahead of time and say why. Then politely ask if you can come in at your new ETA or should reschedule at their convenience.   Be considerate and be proactive.

Next, turn off the iPod, Blackberry, Palm or whatever you happen to carry with you. If you’re a true PDA junkie, leave it in the car. Do not put the thing on silent mode and try to sneak a peak at it every time it vibrates. The hiring manager expects your full attention and if they don’t have it, you can stare at the thing until hell freezes over because you won’t be getting a text, a tweet or a ring once you leave.

Finally, your clothing should fit the expectations of the company culture. Call ahead of time and ask how you should cover your nakedness. Just because it’s a ‘creative’ company doesn’t mean everyone wears flip flops and Ed Hardy t-shirts, and just because it’s a corporation don’t assume the suit and tie.  Remember, it’s your judgment being evaluated.

Nothing above is guaranteed to get you the job.  But they’ll never get to know you if give them an easy reason to no you.