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Research Director

LBI Media

Listed 9 Years ago
Expires 07-06-2015

We are LBI Media, Inc., the largest privately-held, minority-owned Spanish-language broadcaster in the United States with TV and radio stations operating in several top Hispanic markets, parent company of the Estrella TV Network, and the only US based Producer of Spanish-language programming.  We are looking for high energy and passionate people who want to grow with us.     Position Summary: The Director of Research will lead the design, execution and analysis of research-based solutions for LBI Media Inc’s Sales, Affiliate, Audience Tracking and Measurement, Programming, Digital, Marketing and Communications research efforts. The Director will interact directly with senior leaders and executive management to provide high quality and thought provoking analysis.   Responsibilities: ·         Provide senior leaders and executive management with strategic insight to maximize ad sales, brand and position the network and stations with viewers and advertisers in a distinctive, creative way. ·         Provide custom analysis, optimize all research systems: focus groups, pilot tests, branding studies, competitive analysis to maximize ratings and demographic performance, programming inventory, audience flow, audience skew and retention. ·         Provide estimates for rate cards and lifestyle research for all sales efforts. ·         Help grow and maximize distribution and maintain coverage in current DMAs and analog position where possible. ·         Advise on strategic opportunities to increase network awareness and tune in, create effective campaigns, understand viewers and potential viewers, and generate trade and consumer press. ·         Advise on how to increase awareness and usage of digital properties, and understand digital environment.   Requirements: ·         Bachelor degree; MBA preferred with minimum 7 years media research experience. ·         Creative and strategic thinker with advanced analytic skills. ·         Ability to discern trends in the industry and understand the competitive landscape. ·         Advanced Excel and Access database system and PowerPoint experience. ·         Thorough knowledge of Nielsen Media Research Databases, Media Metrix and Omniture , Rentrak , MRI and Simmons. ·         Ability work in a fast paced environment, multi-task and juggle competing priorities. ·         Excellent written, verbal, communication and interpersonal skills. ·         Knowledge of Digital environment. ·         Motivator and team builder. ·         Bilingual: English/Spanish a plus, but not a requirement. Submit resume to Careers@lbimedia.com and indicate job title in subject line.

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